PPC is an effective internet marketing strategy that is used to drive traffic to a website. In this process, an advertiser pays a publisher when the ad is clicked. It is associated with the search engine. It is considered the best strategy in digital marketing in UAE. There are several ways to get the most out of your PPC campaigns. These techniques include ad extensions, retargeting, and Bid adjustments. Here are some of the most important ones to remember:
Ad extensions:
Ad extensions can help you promote your products and services. They display additional data, such as pricing and location. Some extensions also list product reviews or customer ratings. While some of these extensions may require user input, others may be automatically generated by Google’s algorithm.
Ad extensions work in conjunction with ad copy to increase click-through rates and website traffic. They can also help you filter unwanted traffic by using negative keywords. You can also duplicate pages based on location to improve copy effectiveness. Then, use ad copy that includes a clear call-to-action. Ad extensions can also be useful for testing different combinations of headlines, copy, and links.
Retargeting:
If you’ve recently bought an ad campaign and want to see better results, retargeting could be the right solution. Retargeting works by using the customer’s email address to send notifications of upcoming sales or promotions. But you have to be careful because too many retargeting messages may turn off customers, so you need to get the right amount of impressions.
Retargeting is a great way to engage previous site visitors and web searchers who are interested in your products. You can offer productivity tools or interactive games to retarget these visitors and keep them from leaving your site without purchasing. You can also try using sales stage funnels to increase engagement. The main aim is to increase your conversion rate.
Bid adjustments:
There are a few key ways to get the most out of your PPC campaigns. First of all, you can test different bid levels. You can also use different targeting criteria, such as location. This will enable you to adjust your bid for users based on where they live.
Bid adjustments can also be applied to your ads based on your campaign goals. However, you should remember that you cannot adjust your bids more than 100% or you risk your ads being excluded from your campaigns. You can make bid adjustments between -90% and +900% depending on the goals of your campaign.
